Email marketing is a marketing strategy that not a lot of dental practices take seriously. This is no surprise given that only 22% of all marketing emails sent each day are opened. You would think that it requires a lot of tedious work in making sure that your marketing emails get opened, but this is a misconception.
Below is a list of tips that will help you improve your dental email marketing strategy. Whether you’re still in the beginning stages or you’re attempting to improve the current campaign, these 4 tips will definitely help you.
Create a powerful subject line.
It is important to make a good first impression. Your subject line is the only thing that can be seen on someone’s inbox. Whether they want to open your email or not, the decision lies in their hands. Did you know that 35% of recipients who receive marketing emails say that their decision to open emails is based on the subject of the marketing email?
One thing to remember is that you need to make your subject relevant. Most importantly, you need to keep it short. Keep in mind that mobile devices can only display 50 characters maximum. Everyone is on mobile now, so it is essential to make sure that even when your potential customers or clients are on the go, they have a chance to see your subject and open your email.
Timing is everything.
Now that you have a perfect subject line and great content within your email, you need to send them out. Sending out a blanket email for everyone on your list is not going to provide you optimum benefits when it comes to response rates.
Personalization is key. Check your clients’ and customers’ past behavior, as well as their email activity. By getting this kind of data, you can then come up with the times during the day that they would be more likely to open up your email.
Recommend a product.
The purpose of marketing emails is not just to get more customers. It is also for customer engagement and therefore more revenue. If you have already gotten great response rates from your marketing emails, then it’s time to make product recommendations.
Through advanced data algorithms and statistics, you can incorporate product recommendations via your email marketing efforts. This is what makes customers think you’re paying attention to their buying choices.
Take segmentation seriously.
We all know that at this stage of the advancement in digital marketing, it is not just about sending out blast emails anymore. Sending segmented mailers has now become the standard. Every digital marketer, whether novice or expert, knows that personalization can only be done through segmentation.
Through machine learning, it is now possible to look further into your data. You will be amazed at the possibilities that simple segmentation can do for your conversion.
It’s easy enough to master the basics of targeted email campaigns. It may be time to incorporate techniques that are advanced enough to improve your efforts. More importantly, if you want to make sure you get the optimum results, consult the experts. There are so many more opportunities for your dental practice than simple digital marketing efforts. Contact BlueWing Dental today for help by calling (888) 481-5376.