Online presence is a must but simply having your company website on the internet is never enough to reach online sales targets. PPC, or Pay-Per-Click, is one of the most popular methods of driving traffic. It’s one of the most highly effective marketing strategies for short-term goals. More companies are investing in expert-led PPC campaigns. Before competition leaves you behind, here’s the 101 to why you should consider it for your firm.
What is PPC?
The most popular method of PPC is Google Adwords or Bing. Companies bid for the top ranks of a search engine’s first page for different keywords. If you bid high enough and score well on the search engine’s other standards, such as site attractiveness, you’re then assigned a search rank for your chosen keywords.
Advantages of PPC
Bring in more immediate traffic
Search engine optimization (SEO) is the best way to get your website to rank on a search results page as it’s more likely to stay there longer for free compared to PPC. The downside is it takes time as it’s essentially building an online reputation. There are several factors that search engines like Google look at to measure your site’s trustworthiness, such as the number of quality sites that link to one of your site pages. PPC gets your brand noticed instantly, sending visitors and eventually resulting in conversions, which means increase in sales. Businesses strive to create a balance of working on their SEO and other marketing efforts while maintaining PPC campaigns.
What’s one of the top signs your brand’s made it? Ranking on a Google page next to the biggest players in your niche. PPC does that in a much shorter time than doing it organically. Paying for a top spot on a search results page gives your target market the impression that you offer a similar promise of quality and other important criteria. Even if you do actually offer these, people would be more likely to try out your products and services when your company name is sitting next to their favorite in the search results than when it’s among lesser-known brands.
It does entail cost but if you have a good PPC specialist, you’ll get optimum returns for your investment. The cost to get a desirable rank may differ according to the competitiveness of the industry, but it’s known to bring in more favorable results than traditional marketing. It’s also easier to determine the effectiveness and redirect efforts accordingly. Some businesses may try to do it on their own and still reap satisfactory results. Keep in mind, though, that choosing the right keywords isn’t straightforward these days so be sure to get an expert to get the most out of your investment.
PPC offers the benefit of clear and measurable results so you know how much each campaign contributed to the marketing targets. You can see the total cost spent on each set of keywords, views, clicks, site visits, etc. You can then further optimize the conversion rate by redirecting more of the company’s resources to the most effective PPC campaigns and letting go of the least effective ones.
To effectively compete in today’s fast-paced business world, PPC should be given high consideration as a marketing strategy. Compared to traditional methods, like television ads and printed flyers, it’s easy to keep track where each buck is going with a higher likelihood of returns and lesser chances of a hit-and-miss. Like with any marketing campaign and important business decisions, hire a professional to get the most out of your investment. Let BlueWing Dental help! Call us at (888) 481-5376.