Have you ever picked a restaurant solely on its reviews? Have you heard of the term crowdsourcing? People nowadays hold their fellow consumers’ opinions at a much higher regard than a brand’s itself, and it’s not hard to know why. A brand promoting itself is expected to be biased and so a more raw and honest review is perceived to be more accurate.
A Zendesk survey revealed that around 90 percent of the participants had their buying decision influenced by online reviews. The statistics said it all; customer reviews are extremely influential and getting good reviews are the way to prosperity.
Be that as it may, it sometimes isn’t easy and it doesn’t just happen. So how do you increase the positive Google reviews of your dentistry business? Keep reading.
Simply Ask Your Clients
People generally understand how important a review is to a business so if you want them to leave their (hopefully positive) thoughts about your products and services on the web, it doesn’t hurt to just ask. As long as you delivered something you are proud of, you shouldn’t be afraid to ask for reviews. In fact, people are likely to give you feedback right away. Just don’t forget to thank them!
Make It Convenient
It’s easier to get reviews from clients if it doesn’t require much effort from them. To accomplish that, you can place direct links to your review pages in places they easily go to such as a follow-up email, your social media pages, and of course your website. Many sites such as Yelp have plugins that you can attach to certain pages so that people can just drop reviews during the process.
Integrate With Email
For businesses that rely a lot on email marketing, your email campaign is a great tool to ask for reviews. Just imagine how many people you send emails to and if they all left reviews! And since they are likely willing subscribers or are already fans of your business, you can assume that most, if not all of their reviews are good.
One way you can pull this off is to incorporate a call to action in your email signature with a link to all your review sites.
Set Up Profiles On Different Review Sites
If your company can be found on different review sites, you’d have more chances of getting reviews. Take note of sites such as Yelp, Angie’s List, Google Local, Yahoo Local, LinkedIn, Tripadvisor, CitiSearch, TrustLink, and Trustpilot.
Sometimes it takes a little push to get even satisfied customers to write a reviews. Offering incentives may do the trick. Informing your customers that you will be offering discounts or special promos to one lucky reviewer may encourage them.
In the online-oriented world, reviews are shaping our purchasing decisions everyday. Contact BlueWing Dental at (888) 481-5376 to learn more about how to rake in the reviews and increase the traffic to your site.