Pay-per-click is an online marketing strategy used in promoting businesses. The host website is paid by the advertisers whenever their online advertisements are clicked. These ads are displayed within the search results page or in social media platforms.
PPC is an effective way in promoting your business especially if you know how it works. Your first step is to develop an effective campaign for your PPC ads and publish your campaign strategy to whatever search engine advertising account you have. How does PPC boost your business after you publish your campaign strategy online? Find out below.
PPC Helps You Win Local Traffic
Whatever your business, you need to reach your local audience even before you try hitting the global market. PPC ads that are specifically inclined and optimized towards your geographical location can put you ahead of your competitors. This advertising platform can help you gain local audiences and increase traffic within your area.
Delivers Measurable Results
PPC gives you a clear measurable target in everything you do. Whatever you spend on your campaign will reflect transparently on your PPC and most importantly, you’ll know if you’re generating a profit or loss. PPC measures everything - your costs, profits, views, clicks, visits, and much more. With the statistics on track, you can effectively manage your account to give you the best return on your investment.
Increases Brand Recognition
PPC can also be used to target keywords related to your industry. People searching for those keywords will constantly see your ads, helping you increase brand awareness. Hence, it will establish your business as a leader and an authority in your industry.
This is especially effective when you engage in social media PPC like Facebook, YouTube, Twitter, LinkedIn, Pinterest, Instagram, and Snapchat. Social media is one of the best places to introduce your brand, considering that a lot of people nowadays engage more often on these sites. Each social media platform has its own strategy in promoting their ads and has the potential to reach a wide and high converting audience.
Improved SERP Visibility
Another powerful strategy of pay-per-click advertising is that it improves your SERP visibility. By using Search Engine Marketing, your website will be displayed on the top of the search results page or SERP. Your SEM will also be using ad networks to attract potential customers from outside the search engines.
Cost-wise, PPC has no budget restrictions which make it budget friendly. You decide how much money you’ll spend for your ad campaigns. Since everything is measurable, you can easily analyze if you reach your ROI and if what you’re spending helps you gain or lose profit.
There are lots of effective ways that you can take advantage of PPC. Are you ready to find out more? Discuss with us your concerns and your plans on how you want your business to increase traffic and maximize your ROI. Take advantage of BlueWing Dental’s offers for your practice! Give us a call today at (888) 481-5376. Our experts will always be willing to assist you.