So you’re using social media, email marketing, and direct mail to reach out to your patients. But are you using these channels to their maximum advantage? If you’re wondering how to make multichannel marketing work for you, keep reading to maximize your multichannel advantage.
Integration Is Key
Multichannel simply means two or more marketing channels working in tandem. Integration is key to making all of these channels work for you. How can you be sure they are integrated? Firstly, you want to be sure you have the same branding and core messaging on each channel. Also, you want to encourage your patients to access each channel. As an example if you send out a reactivation letter, feature your website prominently so patients can visit. Feature links to your social media platforms in your marketing emails. According to SailThru, 72% of people say they prefer to connect with brands in a multi-channel manner. Integrate your marketing and reach your patients through several mediums.
Know The Pros And Cons Of Every Channel
Knowing the strengths and weaknesses of each channel allows you to maximize their potential while supporting one another where they’re weak. For example, email subscription is very poor in capturing new patients, while social media platforms can do wonders to spread awareness of your practice. Sending direct mail is extremely effective, but direct mail works best with the support of digital initiatives like a website, or a blog.
Know Your Patients Preferences
It would be counterproductive to focus all your efforts on email marketing when each email campaign has a small open rate or to spend your total marketing budget on social media advertising when most patients prefer to direct mail. Knowing how your patients want to be informed and reaching out to them using their perfered platform means they will be more likely to respond to you.
For more tips on how to step up your multichannel marketing game, contact BlueWing Dental today.