What comes to mind when you think of Millennials? Is it smart-phone obsessed? Is it tech savvy? Is it avocado toast? Whatever comes to mind, the fact is Millennials aren’t the irresponsible teens the media makes them: they are between 20 and 36 years old and they represent 25% of the U.S. population (Millennial Marketing).
So how can you leverage your marketing to engage this new patient base? Check out these tips below to keep them coming back to your practice.
While you may be quick to write this cohort off as tech junkies, don’t forget the power of direct mail. According to Marketing Profs, 84% of Millennials look through their mail regularly, and 64% prefer to receive useful information through the mail. How can you tap into this desire? Keep your messaging targeted and authentic. Present value to Millennials right away with content like “20% percent off dental services,” “free checkup,” and more.
Millennials are digital natives – most of them don’t know what it’s like growing up without the Internet. Because of this, they are often the first to adopt new digital trends and will be the first to know if your digital marketing needs work. How can you make sure your digital marketing is on point? Be sure to keep your digital messaging personalized with content that specifically addresses your patients and offers solutions. Layer your direct mail strategy with digital marketing, like PPC or a robust SEO strategy. Finally, since 97% of Millennials own smart phones (Dentistry IQ), make sure your website is mobile optimized.
According to Smart Insights, 63% of Millennials actively follow organizations on social media. What does this mean for you? Be sure your practice is active on all major social networks, including Facebook and Twitter. Include your contact info, photos of your practice and team. Encourage your patients to leave positive reviews. Take time to fully engage with your patients on social media by responding to messages in a timely manner.
By mastering these tools to connect with your Millennial patients, you can keep your hygiene chair full no matter the demographic. For more tips on how to use omni-channel marketing methods to reach Millennials, contact BlueWing Dental today.