Think of your patients
While you may be skeptical of whether social media would be a good platform for you to reach your patients, consider that 76% of consumers log in to their social media accounts every day. This could be a great platform for you to connect with patients and reinforce brand loyalty and patient retention.
The most successful social pages are ones that actively interact with their followers and provide relevant content. Speak to your practice’s history, the services you provide, and other important information in an authentic and interesting way. In addition, Facebook can help you connect with patients quickly. You can answer their questions, mention them in comments, or message them directly. With Facebook, you can establish a more personal relationship with your patients.
Commit to a regular schedule
Facebook is a rewarding platform that can help you drive hygiene appointments, but it also requires some time to manage. In order to make the most of it, you’ve got to post regularly and answer any patient questions or messages regularly. Deciding on posting schedule (when and how often you post) can help keep you organized and ensure you’re actively managing your pages.
Keep it professional
Your patients will follow you to learn about your practice and the dental industry. That said, be sure your posts are error-free, and applicable to your audience. Do your best to keep your personal page separate from your practice’s Facebook page. While you want to engage with your patients, the last thing you want is to be seen as unprofessional. Learn more about using Facebook to increase patient interaction by contact us today.