When social media first gained popularity, it was thought of as a “fad,” or “just something for the kids.” Today, over 76% of consumers log in to their social accounts daily. For dental practices, social media marketing can help you engage with your patients to drive more appointment scheduling and new patient referrals. The techniques below can help you get your social media presence started.
Build Your Platform
To really reap the benefits of social media, sign up for more than one platform. While Facebook, Twitter, LinkedIn, and Instagram are the most popular platforms for businesses, it’s important to do your research on other platforms. While it is important to sign up for a number of social platforms, it’s also important to see which platforms your patients use most frequently. Since a big part of social media marketing is customer engagement, being visible on the platforms your patients’ use will keep you top of mind with your patients.
Use Your Creativity
According to businessinsider.com, it only takes seven seconds to make a first impression. Your social media profiles should feature eye-catching layouts that are relevant to your business. Images of your business, business logo, and photos of patients with beautiful smiles will all entice prospective patients to choose you. Remember that subliminal cues are needed for recall. For example, it is not enough to just market strong-looking teeth. Pearly-white teeth and healthy-looking gums resonate with patients, and make them want to know how they can get that same beautiful smile.
Feature Bold Content
It’s not enough to have a visually stunning social media page; great content is just as important. Your competitors already use social media, so you want to feature content that positions you as the best dental practice in the area. Content like oral hygiene facts, service discounts, and information about your business will all help keep your patients engaged.
Update Your Platforms Regularly
You can do all the things above, but if you don’t have a regular posting schedule, your pages won’t get much traffic. Posting several times a week will keep you top of mind, and regular engagement will assist with patient loyalty. The idea of maintaining a multi-channel social media campaign may seem daunting, but with a comprehensive marketing strategy and a solid social post calendar, you can easily keep your social media running smoothly.
Social media is a tremendously effective marketing tool. It enables your practice to reach your patients in real-time in places they frequent. Build engagement, maintain patient loyalty, and keep your practice top of mind with social media. Overwhelmed at the thought of starting your social media presence? BlueWing Dental is here to help! Give is a call to get started today: 888-481-5376