When it comes to marketing, never expect your patients to automatically know what to do next. While your first urge after receiving a marketing piece may be to contact the sender, this isn’t the case for most people. That’s why using calls to action (CTAs) are so important.
What Is A CTA?
To put it simply, a CTA is a phrase that uses persuation or creates a sense of urgency while explicity telling your patients what to do next. Examples of CTAs are “schedule an appointment now,” “click to learn more,” or “call now for a teeth cleaning.” CTAs can be found on commercials, radio ads, direct mail pieces <link to direct mail>, and now, social media <link to social media <link to social media page>. Now you know what a CTA is, do you know how to use it to bring more patients to your practice? Read on to learn more.
Intend to persuade
For your dental practice, this means offering free consultations or a percentage off services in your CTA. Not only does this make your patients more apt to take action, it also encourages word-of-mouth, the oldest and most effective marketing tool.
Time-bound CTAs are some of the most effective because they encourage a sense of urgency, which helps drive sales. Statements like “act now”, “call today”, “offer ends Saturday” persuade prospective patients to take advantage of the offer as soon as possible.
Another great way to make your patient take action is to imply they are getting something exclusive with your offer. People like to feel as though they are part of a select group with the exclusivity implication. How do you make your offers feel exclusive? By using a strong CTA. Phrases like, “you’ve been selected,” “for your eyes only,” and “exclusive event” all do the trick.
When executed well, CTAs can take your patient responses to the next level. For more tips on how to strengthen your CTAs, contact BlueWing Dental today.