austin's blog

What's a White Paper Workflow?

Vibrant. When you think of direct mail and print as a whole, you likely don’t think of it as being a “vibrant” industry. Despite the allure of social media, email, and other digital channels, direct mail remains a viable resource for marketers aiming to reach their target markets in a unique, personalized way.

The Benefits and Cost Savings of Interactive Direct Mail

The benefits of interactive direct mail are even greater in 2020, especially as the United States Postal Service (USPS) prepares to increase postage rates in the new year.

BlueWing Dental Installs Acxiom's InfoBase Consumer Database

Hillside, Illinois: As a leader in direct marketing for over 60 years, BlueWing understands the value of stable, secure data solutions that deliver consistent and predictable results. Our partnership with V12 Data, a leading marketing technology firm and data provider, has enabled us to grow our direct mail, email, and digital channel revenues and capabilities.

Personalization in Marketing, Part 2: Targeted Social Ads

Here’s how you can get your messages to patients' mobile phones, increasing the reach of your integrated marketing campaigns on increasingly popular platforms.

Personalization In Marketing, Part 1: Variable Information Printing

Integrated marketing is becoming more personal than ever. In this series of blogs, we’ll share how you can create more relevant messaging, no matter the channel you’re using or audience you’re trying to reach.

Personalization wasn’t an option in the days of traditional printing. Before digital printing became a mainstream option for dental practices, they’d mass produce marketing collateral, hoping their generalized messaging would resonate with target audiences.

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