christina's blog

Millennial Marketing

What comes to mind when you think of Millennials? Is it smart-phone obsessed? Is it tech savvy? Is it avocado toast? Whatever comes to mind, the fact is Millennials aren’t the irresponsible teens the media makes them: they are between 20 and 36 years old and they represent 25% of the U.S. population (Millennial Marketing).

Social Media Trends

It’s 2018, and according to Statista, there are 2.5 billion social media users worldwide. Your patients are on social media, so why not connect with them? While you may not be sure of how to start leveraging social media to connect with your patients, we’ve listed a few of the latest, most effective trends to get you started.

Web Design Essentials

When you’re looking to make a purchase or schedule a service, what’s the first thing you do? For 85% of people, that thing is surfing the web, according to Kinesis Inc. Your website will often serve as your patients’ first impression. As such, your website needs to be designed smartly and with intention. Here are a few ways to do so.

Boost Your Digital Strategy for Q2

We’re almost in the second quarter of 2018, but according to Smart Insights, the number of organizations without a digital strategy in place is 46%. Digital marketing is important, and a digital marketing strategy is essential. Here are a few tips for a solid digital marketing strategy going into Q2.

What Makes Good Content?

 

Whether you’re writing for direct mail or digital ads, great content is essential. But do you know how to get there? If not, here are a few tips to turn your content from average to great.

Patient Engagement 101

 

According to Accenture, over 68% of people have taken their business elsewhere as a result of poor service. For your practice, losing patients impacts your hygiene chair and your bottom line. So what can you do to ensure you keep your patients loyal? Boost your patient engagement.

Marketing Trends For 2018

A New Year means new marketing trends. Each year we look forward to discovering new ways to drive our marketing initiatives. This time, we’ve outlined a few of the most notable marketing trends, ones that will help your practice to stand out from competition in 2018.

Strengthen Your CTAs

When it comes to marketing, never expect your patients to automatically know what to do next. While your first urge after receiving a marketing piece may be to contact the sender, this isn’t the case for most people. That’s why using calls to action (CTAs) are so important.

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