BlueWing Dental SURGE Newsletter - Vol 11

Your 2018 Marketing Strategy

According to SailThru, 72% of people say they prefer to connect with brands in a multi-channel manner. Reaching your patients through multiple platforms is essential to patient engagement and retention. Here are some tips to help you maximize your multichannel advantage:

Goal Setting Budget Planning

“When you fail to plan, you plan to fail.” Winston Churchill

2018 is less than two months away, and the time has come to start planning for the new year. Do you know where to start? Read on for a few tips to help you create an ironclad budget that will set your practice up for success.

My Practice Need Facebook?

Think of your patients

While you may be skeptical of whether social media would be a good platform for you to reach your patients, consider that 76% of consumers log in to their social media accounts every day. This could be a great platform for you to connect with patients and reinforce brand loyalty and patient retention.

BlueWing Dental SURGE Newsletter - Vol 10

Retargeting With Print

More and more, we are hearing about print personalization, or variable data printing, to achieve higher response rates and better ROI. But does personalizing by name, geographic location, or demographic information really make that much difference?

Consider the research:

BlueWing Dental SURGE Newsletter - Vol 9

Connecting Direct Mail to the Digital World

Last year, digital advertising spend ballooned to a whopping $72 billion, surpassing even TV spend. There is no question that marketing plans must include digital advertising as a key element of a well-executed strategy. However, research shows that digital is most effective when it’s paired with direct mail advertising because direct mail is a stronger trigger for consumer action vs. digital channels.


Subscribe to RSS - News
  • Improve Your Visibility
  • Build Patient Loyalty
  •   Grow Your Practice and ROI