Print

What's a White Paper Workflow?

Vibrant. When you think of direct mail and print as a whole, you likely don’t think of it as being a “vibrant” industry. Despite the allure of social media, email, and other digital channels, direct mail remains a viable resource for marketers aiming to reach their target markets in a unique, personalized way.

Personalization In Marketing, Part 1: Variable Information Printing

Integrated marketing is becoming more personal than ever. In this series of blogs, we’ll share how you can create more relevant messaging, no matter the channel you’re using or audience you’re trying to reach.

Personalization wasn’t an option in the days of traditional printing. Before digital printing became a mainstream option for dental practices, they’d mass produce marketing collateral, hoping their generalized messaging would resonate with target audiences.

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