5 Questions for your Marketing Agency

Sep 19, 2018

Choosing a marketing partner is an essential step in taking control of your practice’s marketing. Not only does it allow you to work with a company that specializes in the latest marketing techniques, but you can work with a company like BlueWing Dental, which specializes in the dental industry. A good marketing company will provide strategic marketing assistance - they should understand your practice’s goals and what you need to meet them. Before choosing your marketing company, though, you should first determine your compatibility with them. A marketing agency should be a dedicated partner, one who is knowledgeable about marketing trends in the dental industry and how to make your practice successful. We put together a few questions that you should ask any marketing company you are considering. The answer to these questions should help your dental practice determine whether you’ve found the right company or if you need to move on. 

Do you have proven results in the dental industry? 

This question helps you to determine if the agency has experience working specifically with dental practices. Knowing that they have experience marketing for dentists lets you know that they understand your practice’s goals and understand how to achieve them. It also means that they are a better fit for your practice than a marketing company that solely focuses on B2B. Most marketing companies are more than happy to provide information about their methods. If you meet with one who is hesitant to discuss the details, this may be a sign they are not the right company for your practice. 

What results can I expect?

A marketing company should provide you with realistic expectations of what their marketing initiatives can do for you. Whether that’s bringing in more patients or increasing brand awareness, you want to have an idea of what your marketing company can deliver and how they plan to do so. This question can also inform what metrics your marketing company will include in their reporting. Consider asking your marketing agency if they can provide you with a sample report that you’d receive at the end of the month. 

What are the latest marketing trends? 

This goes back to whether or not your marketing company is qualified to handle your needs. If marketing companies are not up to date with the latest trends, they may not be the best team to handle your campaigns. Not only does a company knowing about the latest trends mean they are serious about their business, but it also means that they will know what trends will work well for your practice. 

How will you improve my website’s ranking?

This is the perfect question to ask your agency if they are looking to become your strategic marketing partner. If you are planning to have them work on your website, your marketing company should be able to tell you what they can do to improve your website. Typically, a company will perform an analysis of your existing site and make recommendations based on that analysis. Additionally, they should know their way around basic SEO strategy, content marketing, and general design. 

What will I need to do to help my campaign be successful? 

Usually, a marketing agency will request materials from you such as contact info, logos, brand information, and more. Asking this question can help you gauge how organized a company is, because they should know what things they will need from their client no matter the campaign type. This also helps you be more prepared so when your agency asks you for items, you can have them on hand. 

Finding the right dental marketing agency can be tough. Not only is it important that they know your goals for your dental practice, but they should also be able to talk strategy, deliverables, and timeline. It is also helpful to work with a company that knows how to market to your patients. At BlueWing Dental, we have a team of marketers who know how to connect with dental patients on your behalf. To learn more about our services, please contact us today. 


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