OAKBROOK TERRACE, Ill., MARCH 22, 2023—BlueWing Dental, a leading marketing partner for dental and healthcare practitioners, will be absorbed by its parent company Darwill in 2023 and will phase-in operations under the Darwill brand name. By consolidating into one brand, current and future customers benefit from Darwill’s added support and innovative marketing products and services. BlueWing has been a wholly-owned subsidiary of Darwill since 2010, and this organizational change will streamline operations without changing personnel or the philosophy that has driven BlueWing’s success.
Branding updates will appear across BlueWing Dental’s website, social media profiles, employee emails, and other areas. While the brand name and colors will change, the quality of customer care and formed relationships will remain the same.
Jon Romano, Senior Vice President of BlueWing Sales, is excited to have BlueWing Dental adopt the brand of its parent company and continue to provide customers with high-quality marketing products and strategies under one brand. “The strategic decision to operate under the single brand of our parent company, Darwill, allows our clients to gain access to more resources, greater efficiency, speed to market, and better visibility,” says Romano, “At BlueWing, we’re all about supplying our clients with the best services and products and finding solutions to their problems. This welcomed change is another example of how we commit to providing excellence to current and future clients.”
Under Darwill, existing customers will continue working with the same expert teams with whom they have developed close working relationships. We will continue to serve independent dental providers and Dental Service Organizations. By joining Darwill, we will continue to serve clients of all sizes through our diverse product offers, including data modeling, budgeting, display advertising, SEO, SEM, social media advertising and management, streaming TV and audio, email marketing, paid search, geo-fencing, custom campaign design, and direct mail solutions.
BlueWing Dental will handle all the necessary internal processes for a smooth transition. Our Account Executives will assist existing customers in navigating the brand change and will answer any questions that arise during the brand change.
About BlueWing Dental
BlueWing is a leading marketing partner for dental and healthcare practitioners. For over 25 years, we have provided holistic marketing solutions for independent providers and Dental Service Organizations alike. No practice is too small or large to benefit from our customized solutions.