Digital Marketing for Attracting More Dental Patients

Feb 20, 2023

The digital marketing world is quickly evolving. There's a lot to keep up with, and new things for dental marketers to leverage that will help bring in new patients.

As a trusted dental marketing partner, BlueWing strategically uses digital marketing to attract more patients, retain existing ones, and grow your practice. Our expert team understands the digital landscape and how online opportunities work together to create a cohesive dental marketing strategy.

Here are just a few ideas that you can take into consideration when enhancing your digital marketing strategy. When it comes to digital marketing, we are here to help. Continue reading to learn about some popular digital techniques, and let us know if you have any questions.

Build a Strong Online Presence 

In today's digital age, having a strong online presence is essential. Your website should be optimized for search engines and provide relevant information about your services, location, and hours of operation.

In addition to having an updated website, you will want to create a Google Business Profile (GBP). GBPs will help you with local online marketing as your listing will display in the Google maps section of search engine ranking pages. Your GBP provides essential information to prospects searching for a local dentist. It will give them your address, business hours, and phone number to quickly get in touch to book an appointment.

Explore Google's Local Service Ads

Google recently announced that it would offer dentists the opportunity to run Local Service Ads (LSA). LSAs differ from Google ads; you pay-per-lead, not pay-per-click, which gives your dental practice higher quality leads and better budget control. LSAs are placed at the top of the search engine above all other ads, including Google Ads (PPC) and Google maps. Dentists who take advantage of this opportunity will receive more new patient phone calls than their competitors.

To get started, you must first be approved for the program. Once approved, you'll receive a green check mark and a badge that adds an extra level of trust to your practice for new leads.

Video Content

Regularly producing and publishing content on your website or social media accounts helps to engage with potential patients and promote your practice. You'll want to incorporate video into your content planning to take full advantage of what online marketing can do. The amount of video content viewed continues to increase, with 91% of people saying they want to see more online videos from brands in 2023. There are numerous areas across your digital strategy where video can be applied. Here are a few ideas to get you started:

  1. Incorporate videos into your email marketing strategy. Research indicates that adding a video link to an email can boost your click-through rate by up to 65%. This can be particularly advantageous when promoting new services or sharing holiday greetings from your team.
  2. Create educational videos that answer common questions. Showcase your dental services, provide behind-the-scenes glimpses of your practice, and offer close-up views of your equipment.
  3. Enhance your website or landing page by featuring videos introducing your team to visitors. Doing so will help to bridge the gap between online research and their first visit to your office.
  4. Use social media to share engaging and lighthearted videos that give followers a sense of connection with your team. Consider exploring popular TikTok video ideas to maximize your reach.
  5. Leverage the power of visual storytelling by featuring smile makeovers in your videos. Highlight your restorative and cosmetic services to potential patients.

See a Rise in New Patients with Digital

These are just a few effective digital marketing approaches that can help attract more patients to your practice. By implementing these methods along with others, BlueWing can increase your visibility, build trust and credibility, and ultimately grow your business. Work with us to welcome new patients to your office.


  • Improve Your Visibility
  • Build Patient Loyalty
  •   Grow Your Practice and ROI