Drive Patient Appointments with Content Marketing

Aug 29, 2022

How is your dental practice engaging with patients and prospects? Content marketing can be a great tool to stimulate interest in your dental services and strengthen your brand with consumers.

BlueWing, a Darwill company, highlights some content marketing efforts that your practice should be leveraging to help increase your patient volume. We help practices drive appointments, get patients back in the door, and prospect potential patients with our expert dental marketing recommendations.

What is Content Marketing and Why You Need It

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content. Implementing this strategy will help your practice attract, retain, and prospect a defined audience while driving appointments and profitability.

The “content” part of this marketing refers to materials such as blogs, videos, social media posts, and newsletters. This content is created to inform and educate patients with the goal of keeping them engaged so that they continue using your services and referring new patients.

Your practice needs content marketing to build trust, develop relationships, improve conversions, and generate leads. Today’s consumers expect high-quality, consistent content. By distributing newsletters, blogs, or posting on social media you can provide patients with informational dental tips, news about your practice, answer common patient questions, and more. The more quality content you produce the better!  

Content Marketing Benefits:

·      Keep patients interested and coming back for more

·      Generate better leads

·      Build trust and brand awareness

·      Original content can improve conversions

·      Blogs help you gain more visibility with search engine optimization (SEO)

·      Quality content can position your practice as an authority online

Examples of Content Marketing

Now that you know the importance of content marketing, it’s time to start thinking about the content you should produce and distribute. BlueWing recommends doing some research and digging into your patient data to uncover insights that will direct your content.

Additionally, listening to your patient's needs and reading patient reviews can help you create content that best answers their questions. You’ll want to produce valuable content so that patients engage with it and share it with their audience. Quality content is memorable, and they may even refer to it at a later time when they are searching for answers. For example, if patients commonly ask, “what happens during a routine cleaning,” you may consider writing a blog to explain the process or filming a quick video with the cleaning steps.

Engaging patient content ideas include:

·      Interviews with staff

·      Q&A’s with dentists

·      FAQ blogs or videos

·      Demonstration or tutorial videos

·      Patient reviews or stories

·      Informative newsletters

Increase Appointment Rates with Engaging Content

If you’re not sure where to start with content marketing, the experts at BlueWing are happy to make some recommendations and put you on the right path. We have over 25 years in the industry assisting dental practices with their marketing needs and increasing their appointment rates and patient volumes. Reach out to us today for professional advice!


  • Improve Your Visibility
  • Build Patient Loyalty
  •   Grow Your Practice and ROI