A strategic holiday marketing campaign is essential to help your practice reach your patients during the most wonderful time of the year. By sending targeted and well-designed materials - through multiple media channels - you can increase your patient retention and happiness. But your campaigns will only be effective if they are well executed - otherwise, they will feel forced. Here are just three of the many reasons why you should create a holiday marketing campaign.
The Holidays Don’t Last
Even though retail companies start advertising their holiday promotions well before Halloween, the actual holiday season starts in November. As such, people are more likely to take advantage of discounts and promos since they know they don’t have much time to do so. How can your practice leverage this sense of urgency? Remind your patients of the consequences of missing out on that teeth cleaning before the holiday soirees in an expertly designed direct mail piece, or that they need to use their dental benefits or lose them come 2019.
Say Cheers to Your Patients
Though you should be checking in with your patients on the regular, sending a holiday greeting card is the perfect additional touchpoint. Not only does it give you the chance to thank your patients for choosing your practice, but it also lets them know you’re thinking about them. Consider sending a customized holiday card and include a discount on your services.
Start the New Year Right
Organizations often struggle to get the sales or leads they need before the year ends. With a holiday marketing campaign, you can boost your chances of securing new patients and reactivating old ones. Even if you don’t receive an influx of patients in the two months before the year ends, you may still get patients in 2019 who remember you because of your marketing. Additionally, this is the perfect time to prime your patients for the new year by reminding them that the new year means new dental benefits.
To make the most of your holiday marketing campaign, utilize multiple channels, make sure it is well designed, and create compelling copy. When you need help developing a marketing strategy for the holidays and beyond, contact BlueWing Dental.