Promote Your Practice
Q2 is almost here and now’s the time to promote your dental practice in more unique ways and at BlueWing Dental, we want to help your practice be successful. That’s why we put the following tips together to help you get more patients.
Promotion tip 1: Facebook ads
Billions of people spend time on social platforms like Facebook everyday. Paid ads can help you reach your current and potential patients no matter where they are. To make the most of your ad, be sure you’re targeting a smaller local area around your practices. Additionally, feature a strong call to action on your ad as well as a way for your potential patients to reach you.
Promotion tip 2: Appointment reminders
Sending some type of reminder to your patients can ensure they show up to their appointments. You can use a variety of methods to do this, and we recommend using more than one in tandem. First, send a postcard that is well designed and features their appointment date along with your practices contact information prominently. Then add an additional layer of communication, like an email. Be sure that both forms of communication have all the information your patients will need to show up to or reschedule their appointment.
Promotion tip 3: Reputation management
Do you know what kind of online reviews your practice has received? Because so many people read reviews before they choose an organization to receive a product or service from, knowing what your online reviews look like is important for your practice. First, take a look at your reviews on sites like Google, Facebook, Yelp, and more. If most of your reviews are good, then your goal should be to thank those who left reviews and solicit your patients for more good reviews. If they are bad, then your goal should be to respond to those reviews appropriately.
These are just some of the techniques we recommend for you to promote your practice. We always believe that digital and direct mail marketing techniques should be paired together for the best results. To learn more about how our team can help you, contact us today.