Website Essentials For Your Dental Practice

Oct 22, 2018

When people need to make a dental appointment, they usually turn to the Internet. If your practice doesn’t have a website, you’ll probably lose out on potential patients. To keep your practice top of mind, you need to have a website that is well designed, meets SEO best practices that are set by Google, and is easy to navigate. 

Whether you’re looking to overhaul your current website or you’re seeking information to design your first one, the tips below can help you make the most of your website.

Mind Your SEO

Search Engine Optimization (SEO) helps to grow organic traffic to your website by using strategic content, links, and imagery. Though you should have your SEO taken care of by an expert, there are a few things you can do on your own to ensure your site is well-ranked. Firstly, your content needs to be relevant - be sure to use keywords that speak to your practice’s capabilities, like “teeth cleaning,” “orthodontics,” and more. Even your blogs should feature content about your practice and your industry. But SEO isn’t just about content. It is also about your website’s design and its functionality as well. If your website is slow to load and is not easy to navigate, that can affect its SEO. Be sure you are regularly reviewing your website to make sure it is performing at its best. 

Focus On Design

Studies have shown that 30% of people will quickly leave a poorly designed website. Since your website’s design is the first thing that people see, it’s important to make sure that it stands out. Whether you’re designing your website for the first time or just revamping it, you should factor in what your patients want. Typically, people visit a dentist’s website to see what services are offered so they can make an appointment. Be sure to design your website to showcase your services. As much as your website should be designed for your patients, it should also be designed to boost your SEO. Most search engines value websites that are designed simply and are brand specific. 

Remember Your Content

Good content not only improves your SEO, but it can entice your patients to choose your practice instead of your competitors. Be sure you match your content to your patient’s reading level - keep your content simple, clear, and easy to digest. Breaking the content out into sections will also help with readability. Make sure your content is error-free and properly reflects your brand. Be sure you are regularly updating your website’s content to keep it fresh and in-line with any advancements in your field. Consider featuring a blog and provide your patient's information on how to care for their oral health at home.

Studies show that it takes people five seconds to form an opinion of your website and decide whether they will stay or go. When you need help getting your website in top shape, contact the team at BlueWing Dental.


  • Improve Your Visibility
  • Build Patient Loyalty
  •   Grow Your Practice and ROI