What Makes Good Content?

Jan 31, 2018


Whether you’re writing for direct mail or digital ads, great content is essential. But do you know how to get there? If not, here are a few tips to turn your content from average to great.

Lead With A Strong Headline

Headlines are what entice your patients to read your materials. Don’t believe us? Consider this - per CopyBlogger, 80% of people read headlines, while only 20% read the rest of the content. You can write the best newsletter in the world, but if your headline isn’t on point, you won’t get the best conversion rates. Make your headlines personal, intriguing, and valuable. Here are a few examples:

  • Five Reasons Your Dental Routine May Not Be Working
  • Stop Worrying About Bad Breath
  • <First Name>, Are You Seeing Your Dentist Enough?

Keep It Concise

It’s been said that humans have an attention span of eight seconds. Once you’ve captured your patients with your headline, you’ve still got to keep their attention. Get to the point, fast. Do that by conveying your message clearly and without any fluff. Try eliminating extra adjectives (beautiful, dazzling, luxurious), adverbs (very, almost, delightfully), and hyperbole (amazing, hilarious, awesome).

Use A Call To Action

Calls to Action, or CTAs, direct your customer to do something: call to schedule an appointment. Sign-up for our newsletter. Like us on Facebook for teeth cleaning specials. How relevant are CTAs? According to WordStream, emails with a CTA had an increase in clicks of 371%. So how do you make CTAs work for you? Make them clear, make them concise, and make them personal.

MarketingProfs found that 60% of marketers struggle with content writing. If you’re having trouble writing compelling content, reach out to the team at BlueWing Dental.


  • Improve Your Visibility
  • Build Patient Loyalty
  •   Grow Your Practice and ROI