New Voice Search Technology
With the possibilities voice technology is virtually endless. One thing is clear: voice search is changing the way we do business and the way patients shop. In only a few short words or phrases, users can find what they want through several devices that support this feature.
So, what does that mean for dental practices? To simply put it, a huge return on investment if it's done correctly.
Even though practices' have come a long way, maximizing their advertising efforts can still sometimes fall short. As digital marketing trends continue to change, so should the way you market your practice. That means implementing the right SEO in the right way for voice recognition search engines.
How Consumers Use Voice Search
When using voice search, patients say exactly what they are thinking. It’s as if they are talking to another person, not a search engine. As such, your search engine optimization needs to follow suit. To optimize for voice search, you need forget about only using one to two-word phrases and think more along the lines of long tail keywords. The key is to use keywords that flow naturally as opposed to being artificially placed into content, which makes little to no sense. Optimize for the patient, not only for search engines.
SEO for Voice Search
On the topic of search engine optimization, even if you think that Google is the best search engine out there, you still need to optimize for other search engines as well. Not everyone uses the same search engine, so if you’re only optimizing for Google but Siri is bringing in results from Bing, you’re missing out on a lot of opportunities.
While integrating voice search into your site is possible, you also need to anticipate what patients want to know beforehand and then have an answer ready when they ask for guidance.
The key to success is knowing how to blend voice search into your other digital marketing strategies. For example, if you use multiple landing pages for geo-specific targeting, it’s easily to go back and update the content that’s recognized by voice search. In doing so, you open the door to more queries to come back to one of your landing pages regardless if the consumer is using Siri, Alexa, Google or another voice search device.
There's never been a better time than now to shift SEO and other digital marketing efforts towards patients who use voiced-based search methods for online queries. Want to learn more? Contact BlueWing Dental at (888) 481-5376 to start gaining success for your practice.