With over 500 million search queries being made every day, it’s vitally important to make sure patients can find your practice when searching for specific Dental services. Pay-per-click (PPC) is a process that allows business to bid on specific keywords that relate to a service industry business like Dental. When a user searches those keywords, your business ad appears in the top paid section located at the right-hand side of the search results. PPC is an effective marketing strategy that is both a cost-effective and quick to reach out to potential leads. A PPC campaign offers customizable options, up-to-minute analytics and the capability of changing or adjusting offers. Combine with SEO, PPC is effective at cultivating new customers and retaining old ones.
Leads will visit many Dental websites before choosing one. Retargeting ads keep your brand in front of potential patients, as they go through the search process. These types of ads include banner ads. Retargeting with banner ads helps establish your brand while searchers are browsing other websites and motivates more leads to come to your practice instead of the competition. Get top-performing Dental Practice banner ad designs and landing pages that deliver results from BlueWingDental Digital Services. We design killer ready-to-go ad designs and retargeting ads.
Target when, where and who sees your ads. For example, these ads can be to be shown after a potential patients have looked at another service. And with intelligent analytics and reporting, you get up-to-the-minute data to track key statistics, such as clickability and convertibility. BlueWingDental Digital Services offers the following online advertising strategies:
- Targeted pay-per-click ads
- Display ad campaigns
- Retargeting ads
- Ad design
- Ongoing campaign management
- Campaign reporting