Search Engine Optimization (SEO)

SEO is the process of ramping up the visibility of a website on search engines like Google, Bing and Yahoo. The higher your website is ranked on the search results pages, the more organic visitors the site gets. This translates into more patients. SEO not only determines where your business pops up on a user search for dental services but also where it shows up. SEO attracts potential patients by serving links to your website when users type in targeted keywords. It’s a top online lead generation tool. And with Google constantly changing its algorithms, it take an SEO expert to understand and keep up-to-date on how these changes affect a website’s visibility.

Once the pages have been built for core services and sub-pages, each page needs to be SEO optimized. This includes unique title tag for each page, H1 tags, images with primary keywords, anchor text on each page and an XML sitemap submitted to Bing Webmaster Tools and Google Webmaster Tools. This way, search engines understand what each page is about. Keep in mind that 30 percent of effective SEO is on-page. Off-page SEO includes citation placement and link building. This helps boost and maintain rankings in the search engines.

BlueWingDental Digital Services is the Dental marketing guru who keeps up with industry trends and Google’s algorithms. We apply up-to-date SEO strategies to enhance online visibility, increase traffic, ramp up conversions and bring you new potential patients. We’re also ready to alter our SEO strategies according to what the search engines want. As algorithms evolve, so do our strategies. The SEO experts at BlueWingDental Digital Services offer:

  • Website and competition analysis
  • Identification and implementation of targeted keywords
  • Google Analytics setup
  • Local listings set up
  • Monthly ranking and traffic report
  • Improve Your Visibility
  • Build Patient Loyalty
  •   Grow Your Practice and ROI