When it comes to social media, 47 percent of Americans say Facebook is their top influencer for purchases, and 34 percent of service industry businesses use Twitter to successfully generate leads. This is why so many service industry businesses have integrated this digital marketing service into their traditional advertising strategies. It provides Dental practices with the opportunity to connect and engage with both current and potential patients in a social manner along with building supporters for their brand. Learn about patient needs and gear new products and promotions to meet those needs. Plus, you can monitor your online reputation and respond to any negative reviews to maintain your reputation. At BlueWing Digital Services, our team of social media specialists understand how you increase your practice’s presence and generate new leads.
Setup social media profiles on all the major social media platforms like Facebook, Twitter, YouTube, LinkedIn and Google+. These are excellent social media sites to offer discounts off of Dental services and to post Dental tips, ideas and industry news. Update posts on a daily schedule to engage viewers and always post valuable content. A good rule of thumb is to keep content 90 percent informational and 10 percent promotional. With the right balance, you can establish your brand, cultivate repeat business, generate new leads and garner new business.
For the best results, it’s important to be consistent with posts on social media platforms. BlueWingDental Digital Services can take care of the needed daily chores, so you can do what you do best – run your Dental practice. If you’re looking to leverage social media to grow your Dental practice, turn the experts at BlueWing Digital Services. At BlueWing Digital Services, our team of social media specialists understand how to increase your practice’s presence and generate new leads on social media platforms. We offer:
- Account creation and management
- Targeted social media strategies to increase traffic
- Banner ads design
- Event postings
- Activity reports
At BlueWing Digital Services, we understand the power of digital marketing and the unique needs of local Dental practices. Get the marketing services you need to target and cultivate new patients. Contact us today to learn how you can find new patients, retain current ones and grow your Dental practice with our digital services. We’ll help you get found, hit the target and get results.
What social media platforms do we use?
BlueWingDental provides a brief overview of recommended social networking sites.
Facebook: Facebook’s casual, friendly environment involves an active social media marketing strategy that begins with creating a Facebook Business Profile Page. We pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc.
Google+: Competitor to Facebook, Google+ is the search engine giant’s own social media network and it promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others.
Twitter: Twitter is a micro blogging social media channel that lets you broadcast your updates across the digital world. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.
LinkedIn: LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great feature for entering into a professional dialog with individuals in similar industries and provides a place to share content with like-minded people.
YouTube: YouTube is the largest video sharing social media website and can bring lots of traffic and page stickiness to your website. Many great businesses create video content with the aim of having their video go “viral”.