BlueWing Dental SURGE Newsletter - Vol 2

Dec 13, 2016

Don't Let Your Website Get Lost in the Internet Abyss

New smartphone technology continues to astonish users and transform behaviors. People are constantly “connected” with their devices.

  • There are over 2.5 billion smartphone users in the world and this number grows daily.
  • Experts conclude that within 2 years, all Internet users will have a smartphone.
  • Daily time U.S. adults spend with mobile media is expected to increase from 46 minutes in 2011 to over 250 minutes (over 3 hours) in 2017.

Beginning in 2015, Google modified their algorithm that impacted organic search results. Websites with a good mobile experience are rewarded and now sites that are not mobile- friendly are penalized. A site with a responsive web design is one that has been created to deliver the same content to all types of devices while adapting for the size of the device being used.

A responsive website will result in better SEO rankings and encourage views from all devices without compromising the possibilities of what can be on the site. According to a report in SDL’s ‘Five Truths for Future Marketers’ survey series in 2014, Millennials touch their smartphones 43 times per day, and 30 percent admit they touch more than four devices over the course of 24 hours. If your dental practice is not utilizing a responsive web design, then you’re losing the opportunity to show up for thousands of local searches. That means less calls and prospective new patients filling your pipeline.

BlueWing can help. We offer cutting- edge websites that are responsive and optimized.

Give us a call today and we’ll run a complimentary analysis of your current site and share the opportunities that exist to drive more leads in your local market.

3 Overlooked Reasons for Using Direct Mail

Here are 3 statistics on the value of direct-mail marketing you may not have heard.

1. Direct Mail Is Easier to Understand

Printed information is easier for people to understand and to process than information provided in digital form. In the case of the True Impact study, direct mail was found to require 21% less cognitive effort.

2. Direct Mail Has a Higher Value in Persuasion

According to a recent study by Canada Post and True Impact Marketing, direct mail generates a motivation score that is 20% higher than digital media.

3. Direct Mail Results in Higher Brand Recall

Not only is information in direct mail easier to process, but it is more likely to be retained. True Impact found brand recall was 70% higher among participants who were exposed to direct mail ads.

Key Questions to Ask Your SEO Provider:

  • How will you share your results and how often?
  • Do you have experience and results with improving local search results?
  • How many keywords will be tracked?

Current Campaign

Kickstart 2017 With Bluewing’s New Year Benefits Campaign

Did You Know?

  • In 75% of Internet searches, users will not move past the first page of search results
  • Less than 10% of searches will ever lead to the third page of results being seen

Take a quick second to think about that. Only one out of every four searches will lead to someone looking beyond the top results! And anything that is outside of the top 20 results will almost never be seen.

Search Engine Optimization is still relatively new from a marketing aspect, yet it absolutely critical to generating leads. It’s also a moving target—what ranks today may not rank tomorrow. If your dental practice is not investing in SEO it could be losing potential leads to competitors every time someone searches for a dentist. You could even have a responsive website created, but without combining it with the right practices to be seen, it could be useless!

If your dental practice isn’t being found on the first page of local searches, or you can’t get answers to the above questions from your current provider, it’s time to look elsewhere. Leave the work to our experts at BlueWing to get your business to show up at the top of the search engine results page when potential patients in your area type in specific keywords related to the services you offer. We will work with you to find keywords that top dental offces are using and then take time to build strategies to create advantages over your competition.

Our experienced team can not only make your website more search engine friendly, but also create content and layouts that will increase conversion rates once they are there.


  • Improve Your Visibility
  • Build Patient Loyalty
  •   Grow Your Practice and ROI